An all-in-one platform for stock trading
AlgoMerchant is a leading FinTech company headquartered in Singapore, Central Region, Singapore. Specializing in providing fully AI-driven solutions for stock traders and portfolio managers, AlgoMerchant is at the forefront of revolutionizing the way trading strategies and investment decisions are made.
Since its inception, AlgoMerchant has garnered significant attention and support from the investment community. The company has successfully raised an impressive $3.3 million in funding to date, enabling them to further develop and enhance their cutting-edge AI technologies.
User Research, Product Design, UX, Frontend Development
Researcher, Designer, Fronend Developer
The investment industry often faces challenges in designing investment processes that align with regulatory requirements while prioritizing user needs, efficiency, and a seamless experience. Alomerchant aimed to overcome these obstacles and provide a comprehensive solution for portfolio management. To create a user-centric solution, we conducted extensive requirement engineering, gaining in-depth business domain knowledge and collecting the necessary data to kickstart the design process.
Alomerchant had an existing web platform for stock exchanges, but they wanted to redesign the web app and develop a mobile application to cater to users who prefer trading on the go. The challenge was to create an easy-to-use and integrated mobile app that complements their web platform.
Research & Analysis
We initiated user research and interviews to gain insights into the pain points and needs of institutional investors and asset managers. By engaging with a diverse group of users, aged 28-51, over a period of four weeks, we identified that a significant portion of their tasks involved managing investment guidelines and restrictions. We aimed to gain insights into the workflows of the web application and identify any potential barriers. I also employed empathy mapping techniques to better understand the users’ emotions and experiences related to trading.
Persona Development and Empathy Mapping:
Concept Validation and Usability Testing:
Design Evolution & Process:
The first step was to design the dashboard, the main page of the web application. It displayed key statistics and data, making it a challenging page to design. Key features included
Chart GPS -Dark Theme
The AlgoOracle is one of the key features of Algowinner (Web and Mobile )that allows users to forecast the future behaviour of a stock. This is a trading assistant that uses data intelligence. Hence, Algo Oracle was developed as a gamified dark theme to give it a unique look and feel. Additionally, the AlgoOracle ? character was created to make it feel more engaging.