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Algomerchant

case study 1 - 5

Digital
Financial Service
2018

See Project

the mission

Standing proud as a beacon of light in Southwest Philadelphia, Cornerstone Christian Academy has been delivering on its promise to provide a safe, nurturing, and academically rigorous education for students K - 8 since 1988. Unfortunately their prior website was not much newer than that, and failed to capture the buoyant spirit and technological and academic advancements the school has been cultivating in recent years.

chapter — 1

sto

ry.

By condensing and clarifying the mission and message, we were able to utilize stunning photography and a light, energetic page layout to usher in a new vision for CCA’s online presence. Providing not only a glimpse into the student and staff perspective, the reorganized site architecture provides prospective parents with a clear path to finding the information they need to enroll their children.

Launching in time for spring enrollment, the new site has provided a much needed aesthetic and practical upgrade for this important mission.

chapter — 2

UX.

Our work began with developing the strategy, goals and milestones of the project. We defined a new site architecture and user flow that’s simple to navigate and goal oriented. Focusing on three separate user personas—parents, students and donors—we created journeys that covered user goals for each.

chapter — 3

des

ign.

We created seven main color tones and seven custom patterns, as well as custom iconography that aligns with the brand. Each section of the site has its own identifying color and pattern, bringing a sense of fun into browsing the pages. Using a fluid Flexbox grid, we were able to position the content in many different ways on the page, which keeps users engaged visually.

website

We introduced custom UI patterns throughout the site. The combination of an overall clean layout with the right amount of negative space and lively elements creates a vibrant and spirited feel for the user.